Marketing

Ads, video and content that bring clients in.

Google and Facebook ad campaigns tracked in GA4, professional branding and video, content that grows your following, and articles that rank on Google and get cited by AI answers.

01

Ads

Google Ads and Facebook and Instagram campaigns planned, built and optimized, with GA4 tracking every lead back to the ad that brought it. Plus posts and short videos that grow your following between campaigns.

02

Content

Multi stage pipelines that research a topic, write the article, generate the images and publish on schedule, with your review step built in for as long as you want it. We run these for our own brands.

03

Reviews

Review requests sent at the right moment, and your best reviews pulled onto your site straight from your Google profile, so new visitors see them without leaving your page.

04

SEO

Schema markup, sitemaps and a clean heading hierarchy, plus machine readable versions of your pages so answer engines can quote you accurately rather than guess.

Studio

Campaigns, brands and video.
Produced in house.

Google and Facebook campaigns tracked in GA4, content that grows your following, campaign stills, short videos with titles and captions, and thumbnails that earn the click.

speed_to_lead · cold open00:00:00:00
Episode poster: Fix the Base, episode 1, with the six things to get right
Solutions Guru ad: Your next client is in your inbox
Outdoor poster campaign for Muscle Nutrition in a bus shelter
Video thumbnail: You don’t own it. Fix the Base, episode 2
You don’t own it. Fix the Base, episode 2Solutions Guru
Campaigns
  • Search · Free lead auditActive
  • Performance Max · ListingsActive
  • Remarketing · Site visitorsActive
Ad sets
  • Reels · Brand videoActive
  • Lead form · Strategy callActive
  • Followers · Page growthLearning
Conversions by source
  • google / cpc
  • facebook / paid
  • instagram / paid
  • organic search
Product advertisement for Muscle Nutrition with the headline Fuel the work
Vertical social ad for Florida Real Estate Solutions: Your next chapter starts here
Built and running

Not slides. A system
that is live today.

See all 27 projects
Darwin Content Engine · Marketing · Deck 01 of 1

Articles that research, write, illustrate and publish on their own.

Scout, Strategist, Architect, Auditor, Publisher. A five stage pipeline that turns a topic into a full SEO page in WordPress, checked before it goes live, without anyone typing.

Five stage pipelineWordPressSEO checked
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For your profession

What this means for a business like yours.

Ads, content and SEO that bring clients

Google and Facebook ad campaigns, videos and posts that grow your following, review requests and articles that rank.

FAQ

Questions people ask before they call.

Do you run the ads or just set them up?

Either. We build the campaigns, the landing pages and the GA4 conversion tracking, then manage and optimize them month to month, or hand them to your team with the reporting already in place.

Google or Facebook, which one first?

It depends on how your clients buy. People searching for a service right now are on Google; people who need to see you a few times before they call are easier to reach on Facebook and Instagram. Most businesses end up with both, measured side by side in GA4.

Is AI written content good for SEO?

Quality is what matters, not authorship. Our pipelines research real sources, write original analysis, add structured data and pass an audit step before publishing. It is the same system that publishes on our own sites.

What does getting cited by AI mean?

Answer engines increasingly summarise rather than link. Pages with clean structure and machine readable versions get quoted accurately; pages without them get skipped or paraphrased wrongly.

Do I review before it publishes?

Your choice. Start with a review step in the loop and let it run on its own once you trust the output, which is how our own pipelines evolved.

How do the review requests work?

A request goes out at the moment a client is happiest, after a closing or a delivery, with a direct link to your Google profile. The reviews you earn then show on your own site, read live from the profile.

Start here

Find out which of your ads and posts actually bring clients.

A free lead audit on your real data. If we find nothing, you lost thirty minutes. Most people find deals.