Marketing

Ads, video and content that bring clients in.

Ads on Google, Facebook and ChatGPT tracked in GA4, content in every format from articles to video, and SEO and GEO so you are found on Google and recommended by AI search. Every lead they bring goes straight into your follow up.

01

Ads

Google Ads, Facebook and Instagram campaigns, and now ChatGPT, which shows sponsored placements under its answers to the people asking for a service like yours. Planned, built and optimized on each channel, with GA4 tracking every lead back to the ad that brought it.

02

Content

Texts, articles, images and videos, because your clients do not all read, scroll or watch in the same place. Posts and captions, articles that answer real questions, carousels and campaign stills, reels and short clips, each cut for the channel it runs on. Articles come from pipelines that research, write and publish on schedule, with your review step built in for as long as you want it.

03

SEO and GEO

Found on Google and recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews. Schema markup, sitemaps and a clean heading hierarchy for search engines; for AI search, an llms.txt index, machine readable versions of your pages and answers written to be quoted, so answer engines cite you accurately rather than guess.

Studio

Campaigns, brands and video.
Produced in house.

Google, Facebook and ChatGPT campaigns tracked in GA4, content that grows your following, campaign stills, short videos with titles and captions, and thumbnails that earn the click.

speed_to_lead · cold open00:00:00:00
Episode poster: Fix the Base, episode 1, with the six things to get right
Solutions Guru ad: Your next client is in your inbox
Outdoor poster campaign for Muscle Nutrition in a bus shelter
Video thumbnail: You don’t own it. Fix the Base, episode 2
You don’t own it. Fix the Base, episode 2Solutions Guru
Campaigns
  • Search · Free lead auditActive
  • Performance Max · ListingsActive
  • Remarketing · Site visitorsActive
Ad sets
  • Reels · Brand videoActive
  • Lead form · Strategy callActive
  • Followers · Page growthLearning
Sponsored in answers

How do I get more clients from my leads?

SponsoredFree lead auditBook
Conversions by source
  • google / cpc
  • facebook / paid
  • chatgpt / paid
  • organic search
Product advertisement for Muscle Nutrition with the headline Fuel the work
Vertical social ad for Florida Real Estate Solutions: Your next chapter starts here
Series

The baby series.

A recurring cast your audience comes back for. Baby Sergio runs the lead calls, Baby Laurie runs the pre approvals, and every episode makes one point in about ten seconds: the hook, the punchline, the call. Turn the sound on.

Baby Sergio · CEOBefore my spaghetti got cold
Baby Laurie · Loan officerRent is a trap
Baby Sergio · CEO3,000 old leads
Baby Laurie · Loan officerRight after my snack
Built and running

Not slides. A system
that is live today.

See all 27 projects
Darwin Content Engine · Marketing · Deck 01 of 1

Articles that research, write, illustrate and publish on their own.

Scout, Strategist, Architect, Auditor, Publisher. A five stage pipeline that turns a topic into a full SEO page in WordPress, checked before it goes live, without anyone typing.

Five stage pipelineWordPressSEO checked
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What this means for a business like yours.

Ads, content and SEO that bring clients

Google, Facebook and ChatGPT ad campaigns, videos and posts that grow your following, and articles that rank on Google and in AI search.

FAQ

Questions people ask before they call.

Do you run the ads or just set them up?

Either. We build the campaigns, the landing pages and the GA4 conversion tracking, then manage and optimize them month to month, or hand them to your team with the reporting already in place.

Google, Facebook or ChatGPT, which one first?

It depends on how your clients buy. People searching for a service right now are on Google; people who need to see you a few times before they call are easier to reach on Facebook and Instagram; people who ask ChatGPT for advice before they decide can now be reached there. Most businesses start with one or two, measured side by side in GA4, and add the next when the numbers say so.

Can you really advertise on ChatGPT?

Yes. OpenAI now sells ads that appear under ChatGPT answers, marked as sponsored and kept separate from the answer itself. It is a young channel, so we test it with a small budget next to your Google and Facebook campaigns and keep it only if it brings leads at a fair cost.

Which content formats do you produce?

Texts, articles, images and videos: social posts and captions, long articles for your blog, carousels, campaign stills and ad creatives, reels, short clips and brand films. One idea is cut into every format, so a single topic feeds each channel for weeks.

What is GEO?

Generative engine optimization: the work that gets AI search engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews to read your site, trust it and name you in their answers. They increasingly summarise rather than link. Pages with clean structure, machine readable versions and clear answers get quoted accurately; pages without them get skipped or paraphrased wrongly.

Is AI written content good for SEO?

Quality is what matters, not authorship. Our pipelines research real sources, write original analysis, add structured data and pass an audit step before publishing. It is the same system that publishes on our own sites.

Do I review before it publishes?

Your choice. Start with a review step in the loop and let it run on its own once you trust the output, which is how our own pipelines evolved.

Start here

Find out which of your ads and posts actually bring clients.

A free lead audit on your real data. If we find nothing, you lost thirty minutes. Most people find deals.