Glossary
What is Retargeting?
Ads shown to people who already visited your site or engaged with you, reminding them to come back and take the next step.
Also written as remarketing.
Most visitors leave without calling. Retargeting lets you show ads on Facebook, Instagram, Google and elsewhere to the people who visited, watched a video or engaged with a post, so you stay in front of them while they decide.
Why it is efficient
You spend only on people who already know you, which usually makes it one of the cheapest ways to win back interest. The message can follow their path: someone who read a guide sees an invitation to a free call, someone who started a quote sees a reminder to finish it.
What it needs
A tracking setup on your site (pixels and conversion tracking), privacy friendly consent where required, and a cap so nobody sees the same ad a hundred times.