Glossary
What is Lead nurturing?
Staying in useful touch with people who are not ready to buy yet, through a planned series of messages, until they are.
Also written as nurture sequence, drip campaign.
Most people who contact a business are not ready to decide today. Lead nurturing keeps you in their life in a helpful way: a check in text, an email that answers the question they will have next, a reminder before the season starts, a case study from someone like them.
What makes it work
- Messages that are useful on their own, not “just checking in”.
- The right channel for each person: some answer texts, some read email, some only reply on WhatsApp or social.
- A stop rule: the moment someone replies or books, the sequence pauses and a person takes over.
Where AI helps
It can write each message in your voice, adapt it to what the person asked about, and read replies to decide whether to keep going, pause or alert you.
