Glossary
What is GEO?
Making your business easy for AI assistants like ChatGPT, Gemini and Perplexity to understand, trust and recommend when people ask them for a provider.
Also written as generative engine optimization.
GEO stands for generative engine optimization. SEO gets you listed on Google’s results page; GEO gets you named in the answer when someone asks an AI assistant “who is the best accountant near me” or “which roofer handles insurance claims”.
What answer engines look for
- Clear, specific pages that say exactly what you do, for whom and where.
- Facts that agree everywhere: your name, address, phone, services and prices on your site, your Google Business Profile and directories.
- Content written to be quoted: direct answers to real questions, in plain sentences.
- Machine readable signals such as schema markup and an llms.txt file.
- Reviews and mentions on other sites that confirm you are real.
The good news
Most of it is the same good practice as SEO, done more carefully. A business that explains itself clearly tends to win both.
