Glossary
What is Google Business Profile?
Your free listing on Google Search and Maps, with your hours, phone, photos and reviews. For local businesses it is often the first thing clients see.
Also written as Google Business listing, GBP.
When someone searches for a service near them, the map and the business cards at the top come from Google Business Profiles. It shows your name, category, hours, phone, website, photos, posts and reviews, and lets people call or get directions in one tap.
What makes one perform
- The right primary category and accurate services and service areas.
- Real photos, updated regularly.
- A steady flow of recent reviews, each one answered.
- The same name, address and phone as on your website and directories.
Why it matters for AI too
Google’s AI answers and many assistants lean on this data for local questions, so a complete, active profile helps you get named there as well.
