Glossary
What is SEO?
The work of making your site show up on Google and Bing when people search for what you sell, without paying for each click.
Also written as search engine optimization.
SEO, search engine optimization, is everything that helps search engines find your pages, understand them and decide they are the best answer for a search.
The parts that matter most for a local business
- A Google Business Profile that is complete, accurate and full of recent reviews.
- One clear page per service and per area you serve, each answering the questions people really ask.
- A fast site that works well on a phone.
- Clean technical basics: titles, descriptions, headings, a sitemap and schema markup.
How it relates to GEO
AI answer engines read the same web. The clearer and more consistent your site is for Google, the easier it is for ChatGPT and Gemini to describe and recommend you too.